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"We are now positioned to let everyone know how important PNC’s community investments are to Cleveland’s success. SDP connected our achievements in a way we never considered, and it's made all the difference.”
- Paul Clark, Regional President
We worked on developing a plan and message for telling PNC’s local community investment story to key audiences across the region, including laying the groundwork for a larger, local advertising blitz by the bank.
A pivotal time in the process occurred when we helped Paul and the team map out these investments on a massive whiteboard in one of PNC’s 20th floor conference rooms. The work remained on the white board for about a year, as Paul and others used it to talk about their work.
Yet, beyond the white board, we helped create a plan that has been followed, including the launch of a new stakeholder newsletter, Achieving for Cleveland, which highlights PNC’s work and investments in education, community development, and economic development. SDP has helped with the writing and design of early editions.